CHAY'S AREAS OF EXPERTISE
Fractional CMO Driving Brand, Digital & Business Transformation
Chay is a Fractional CMO specialising in brand development, digital transformation, strategic growth, and team empowerment. With a career spanning blue-chip FMCG, e-commerce, hospitality, and start-ups, Chay has helped businesses scale, refine their marketing strategies, and unlock sustainable growth.
Having held senior leadership and board-level roles at Cake Box, SCI-MX Nutrition, Samworth Brothers, and Dairy Crest, Chay understands how to drive high-impact marketing strategies that align with business objectives and deliver measurable success.
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a classic marketer, with a commercial edge
Brand + E-commerce Specialist
Chay brings the best of classic brand marketing principles combined with a sharp commercial focus to ensure marketing isn’t just creative—it delivers real business impact. Chay's background in FMCG, retail, and e-commerce provides a deep understanding of consumer behaviour, brand positioning, and revenue-driving marketing strategies. Whether working on brand strategy, product innovation, or go-to-market execution, he always ensures that every marketing effort is directly tied to business growth and profitability.
At the same time, Chay is a digital and e-commerce marketing expert, helping businesses harness omnichannel strategies that integrate physical and digital touchpoints for seamless customer experiences. By leveraging data-driven marketing, he ensures brands optimise paid, owned, and earned media to drive maximum engagement, conversion, and ROI.
Fractional cmo services
Strategy & Planning
Digital Transformation
Strategy & Planning
Helping businesses and brands plan for the short, meduim and long term by developing a business-wide strategy roadmap to deliver sustainable growth.
Brand Development
Digital Transformation
Strategy & Planning
Creating powerful brand identities, refined messaging and visual assets, and developing strategic positioning to ensure brand stand-out, differentiation and long-term equity growth.
Digital Transformation
Digital Transformation
Digital Transformation
Helping businesses drive e-commerce and digital transformation through technology, automation, data-driven strategies, and seamless customer experiences.
Mentorship
Board Representation
Digital Transformation
Building and empowering high-performing teams through leadership development, mentorship, skill enhancement and career planning.
Digital Media
Board Representation
Board Representation
Developing strategic digital media plans to optimise ad spend, target the right audiences, enhance engagement, and drive measurable growth across multiple online channels.
Board Representation
Board Representation
Board Representation
Providing expert board representation to offer strategic guidance, governance, and leadership, ensuring business growth, stakeholder alignment, and long-term success.
Brand Book
