Fractional or project marketing leadership that moves the numbers.

Sharper thinking on growth.

What is fractional and project marketing leadership?

Senior marketing leadership without a full-time hire. Fractional means a set number of days each month, owning the plan and the number alongside the founder or board. Project means a defined brief with a clear start and finish, such as a brand refresh, a growth sprint or an AI pilot. Both bring director-level thinking and hands-on delivery to the work that matters most.

What does running brand, e-commerce and AI as one system mean?

Most teams treat brand, performance and technology as separate budgets that rarely talk to each other. Here they run as one system, joined by strategy. Brand sets the position and the promise, e-commerce turns demand into measured revenue, and AI sharpens both. The thread that joins them owns the commercial number, so the parts pull in the same direction.

How does an engagement start?

It starts with a 30-minute impact discovery, no obligation. That conversation gives a clear read on where brand, e-commerce and AI can move growth, and what the first 90 days should focus on. From there the work is scoped as a fractional retainer or a defined project, whichever fits the goal and the timeline.

Who is it for?

Founder-led brands, scale-ups and growth-stage businesses that need senior marketing leadership but are not ready for a full-time director. It suits teams carrying real revenue who want brand, e-commerce and AI joined up and accountable, rather than spread across separate agencies and contractors with no one owning the result.

Where is Brand Impact based?

London and Cardiff, working across Wales and the wider United Kingdom. Engagements run remotely by default, with on-site time built in where it earns its place, such as workshops, leadership sessions and launch planning.